Balexert Center

Society is evolving, and shopping centers, like other major urban programs, must adapt to new expectations and the changing needs of the population. Their appeal is a major challenge: the goal is to transform shopping time into a pleasant and convivial experience.
The renovation of the Balexert shopping center offers a unique opportunity to redefine its public spaces and turn it into a true point of reference. The project is based on reorganizing the spaces around three strong geometric figures: the ellipse, the loop, and the triangle. These three structuring “voids” become both symbolic and functional landmarks. They facilitate orientation, give each area a distinct identity, and polarize circulation flows.
At the same time, the project establishes clear rules for these public spaces to ensure optimal visibility for the various shops and to reinforce the overall coherence of the complex.
The design was carried out with a broad reflection on the notion of public space, imagining the shopping center as a genuine fragment of the city, integrating its essential elements: squares, streets, courtyards, relaxation areas, pathways, dining spaces—all enhanced by varied lighting atmospheres.